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Client: CT Department of Public Health
Agency: Odonnell CompanyRole: Art Direction, Design, Storyboarding, Campaign Production
Agency: Odonnell CompanyRole: Art Direction, Design, Storyboarding, Campaign Production
The Ask: The VapeFreeCT campaign is a Connecticut Department of Public Health initiative aimed at providing tobacco cessation resources specifically for youth and young adults (ages 11-24). The campaign focuses on promoting the VapeFreeCT website as a centralized resource for quitting vaping, with materials distributed through healthcare professionals, educational institutions, and wellness centers.
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The website our team produced serves as both an educational resource and a gateway to various support tools, seamlessly connecting users to text-based programs, mobile applications, and community resources.
Our team developed a multi-faceted website with specialized pages addressing different aspects of vaping cessation, from identifying triggers to celebrating milestones. Complementing this central hub, we created a suite of digital advertisements strategically deployed across platforms frequented by our demographic.
To effectively reach our youth and young adult audiences in their native digital environments, we developed a series of engaging video reels for social media platforms. These short-form videos featured vibrant, dynamic designs that resonated with younger viewers' aesthetic preferences and consumption habits.
These posters serve as crucial physical reminders in spaces like school nurse offices, wellness centers, and healthcare facilities, creating a strategic bridge between digital and real-world environments where youth might be contemplating cessation.
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