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We built a campaign to reframe gun violence as a public health issue in Connecticut, backed by clear data and community focus. This mockup explores SaferCT, a centralized site designed to inform, connect, and guide residents to real support through the Department of Public Health.
Client: CT Department of Public Health
Agency: Odonnell CompanyRole: Art Direction, Design, Website Design
Agency: Odonnell CompanyRole: Art Direction, Design, Website Design
The Ask: For Connecticut’s Community Gun Violence Prevention Program, the goal was to make a complex issue easier to understand. The work focused on framing gun violence as a public health issue, using clear language and grounded data to build trust. The design keeps things simple and direct while highlighting resources, community programs, and paths to prevention and support.
Our team produced social content designed to break through the noise and hold attention on a difficult topic. The work paired direct messaging with high-impact visuals, including animated pieces crafted by our motion designer to create a clear pause in the feed and draw viewers in.
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