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This project involved developing a comprehensive spring marketing campaign for Georgia Commute Options, a program that promotes sustainable commuting alternatives across metro Atlanta's 20-county region.
ART DIRECTION • DESIGN • STORYBOARDING • CAMPAIGN PRODUCTION
The campaign balanced playful, relatable messaging with information about personal rewards and environmental benefits, aiming to expand brand awareness while driving new user registrations.
The campaign balanced playful, relatable messaging with information about personal rewards and environmental benefits, aiming to expand brand awareness while driving new user registrations.
Working within established brand guidelines, our creative solutions highlighted how GCO helps commuters save money, reduce stress, earn rewards, and contribute to a more sustainable community through alternatives to single-occupancy vehicle travel.
Working within established brand guidelines, our creative solutions highlighted how GCO helps commuters save money, reduce stress, earn rewards, and contribute to a more sustainable community through alternatives to single-occupancy vehicle travel.
The campaign strategically leveraged transit advertising with eye-catching bus tail ads and MARTA train station placements—putting our message directly in front of commuters already using alternative transportation while inspiring others to join them.
The campaign strategically leveraged transit advertising with eye-catching bus tail ads and MARTA train station placements—putting our message directly in front of commuters already using alternative transportation while inspiring others to join them.
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