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Client: Georgia Commute Options
Agency: Odonnell CompanyRole: Art Direction, Design, Storyboarding, Campaign Production
Agency: Odonnell CompanyRole: Art Direction, Design, Storyboarding, Campaign Production
The Ask: This project involved developing a comprehensive spring marketing campaign for Georgia Commute Options, a program that promotes sustainable commuting alternatives across metro Atlanta's 20-county region.
Working within established brand guidelines, our creative solutions highlighted how GCO helps commuters save money, reduce stress, earn rewards, and contribute to a more sustainable community through alternatives to single-occupancy vehicle travel.
The campaign strategically leveraged transit advertising with eye-catching bus tail ads and MARTA train station placements, putting our message directly in front of commuters already using alternative transportation while inspiring others to join them.
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