Odonnell Company
Reed Expo
At Reed Expo, I brought the creative vision to life across flagship events like Outside Experience, National Hardware Show, and Global Gaming Expo. My approach centered on understanding each show's unique audience and creating cohesive visual narratives that carried through from pre-event marketing to on-site experiences.
Subway World Headquarters
At Subway, I immersed myself in international food marketing, designing menu systems adaptable across more than 45 countries. Working through dedicated liaisons, I developed custom design solutions that helped franchisees drive local engagement while ensuring strict brand adherence. Beyond menu design, I shaped the visual language for various brand touchpoints—from creating event experiences to producing responsive marketing materials that addressed diverse needs across the company.