I believe in balancing creative exploration with strategic intent. Whether through illustration, visual design, or creative direction, what I care about most is giving an idea a compelling visual voice.Since 2019 I've been at Odonnell Company, where I now lead creative as Senior Art Director. I take campaigns from first concept to final delivery across social, digital, print, out-of-home, and broadcast, directing internal and outside teams and building the brand systems that hold everything together.I've art-directed well beyond the agency, too. I partnered with Method Man and Wu Music Group to launch the Wu-Tang Clan NFT collection, illustrating and directing and directing a small team across generative art, and graphic-novel covers. Earlier, I helped maintain Subway's brand identity across 100+ countries, designing adaptable in-store menu systems and localized merchandise for thousands of franchise locations. At RX Global (formerly Reed Exhibitions) I brought flagship events like the Outside Experience, National Hardware Show and Global Gaming Expo to life, from pre-show marketing to the on-site experience. Today I also run Artchemy Labs, an independent venture where I design and ship my own digital tools. I move easily between high-production campaigns and fast, culture-first social content, and I use AI tools daily to explore faster without losing the craft.If you're building something that needs a visual voice, let's talk.