Embedded Files
Client: GA Department of Early Care and Learning
Agency: Odonnell CompanyRole: Art Direction, Illustration, Concept Development
Agency: Odonnell CompanyRole: Art Direction, Illustration, Concept Development
The Ask: Georgia's Department of Early Care and Learning (DECAL) came with an urgent problem: a child dies from choking roughly every five days in the US, most under three. The challenge wasn't the facts, it was the tone. Prevention messaging like this usually feels punitive, so our task was to make it supportive instead. I built an ownable campaign from the ground up, a name, logo, and a look that empowers caregivers with knowledge rather than blame.
Page updated
Google Sites
Report abuse