Be You Campaign
CONNECTICUT STATE COLLEGES AND UNIVERSITIES
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Connecticut State Community Colleges launched a dynamic 2021 enrollment campaign aimed at reigniting educational pursuits across the state. In response to declining enrollment trends—particularly among Latino and Black students—this multi-channel initiative showcases the accessibility, affordability, and adaptability of Connecticut's community colleges.
ART DIRECTION • DESIGN • STORYBOARDING • CAMPAIGN PRODUCTION
Throughout implementation, we maintained a flexible production schedule to accommodate the fast-approaching registration deadlines, while providing all 12 community colleges with assets that maintained campaign consistency while allowing for local campus messaging.
Throughout implementation, we maintained a flexible production schedule to accommodate the fast-approaching registration deadlines, while providing all 12 community colleges with assets that maintained campaign consistency while allowing for local campus messaging.
For digital platforms, we created 32 Google Ads variations, 40 social media posts across Facebook and Instagram, and produced compelling video content featuring authentic student stories that resonated with prospects facing similar circumstances.
For digital platforms, we created 32 Google Ads variations, 40 social media posts across Facebook and Instagram, and produced compelling video content featuring authentic student stories that resonated with prospects facing similar circumstances.
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