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Client: CT State Colleges and Universities
Agency: Odonnell CompanyRole: Art Direction, Design, Storyboarding, Campaign Production
Agency: Odonnell CompanyRole: Art Direction, Design, Storyboarding, Campaign Production
The Ask: Connecticut State Community Colleges launched a dynamic 2021 enrollment campaign aimed at reigniting educational pursuits across the state. In response to declining enrollment trends—particularly among Latino and Black students—this multi-channel initiative showcases the accessibility, affordability, and adaptability of Connecticut's community colleges.
Throughout implementation, we maintained a flexible production schedule to accommodate the fast-approaching registration deadlines, while providing all 12 community colleges with assets that maintained campaign consistency while allowing for local campus messaging.
For digital platforms, we created 32 Google Ads variations, 40 social media posts across Facebook and Instagram, and produced compelling video content featuring authentic student stories that resonated with prospects facing similar circumstances.
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