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Client: Georgia Commute Options
Agency: Odonnell CompanyRole: Art Direction, Campaign Production
Agency: Odonnell CompanyRole: Art Direction, Campaign Production
The Ask: For the Georgia Commute Options 2025 Million Air Challenge, we developed a comprehensive multi-modal campaign to encourage metro Atlanta commuters to embrace cleaner transportation alternatives during smog season. The campaign targeted diverse audiences across a 20-county region through strategically designed digital and print assets, including hero images, social media content, employer toolkits, and promotional materials.
As a centerpiece of our Million Air Challenge strategy, we created a comprehensive employer toolkit that empowered businesses to drive participation among their workforce. This turnkey resource included printable flyers, tailored social media graphics with ready-to-use copy, event handout cards, presentation templates, and email signatures—all designed with consistent branding and clear messaging.
By equipping our partners with these professionally designed materials, we extended the campaign's reach exponentially through trusted workplace relationships.
By equipping our partners with these professionally designed materials, we extended the campaign's reach exponentially through trusted workplace relationships.
Our campaign leveraged an extensive social media strategy featuring over 25 custom graphics distributed across multiple platforms, strategically partnering with high-visibility sponsors and whitelist partners while showcasing compelling prizes—including sustainable transportation incentives and eco-friendly rewards—that drove record-breaking engagement rates and significantly expanded program participation beyond previous years.
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