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Client: Nina T.
Agency: Odonnell CompanyRole: Art Direction, Design, Storyboarding, Campaign Production
Agency: Odonnell CompanyRole: Art Direction, Design, Storyboarding, Campaign Production
The Ask: When Nina first approached me, she was looking for a simple logo to represent her budding floral business. What began as a modest design project blossomed into something much more significant when she decided to open a brick-and-mortar shop in Houston.
Carefully selected typography balanced elegance with readability to a cohesive color palette inspired by her signature floral arrangements.
As Fleurals expanded from concept to physical storefront, Nina needed comprehensive branding that would resonate with her diverse clientele across the city. This evolution required thoughtful development of every visual element.
I crafted a consistent style voice that would carry through her website, social media, and in-person customer communications, ensuring that every touchpoint reflected the warmth and creativity of Nina's approach to floristry.
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Seeing her passion for floristry and the potential of her business, I expanded our collaboration beyond the initial scope. This partnership perfectly exemplifies how thoughtful design can evolve alongside a business's journey, culminating in a complete style guide that neatly packages all branding elements into an easily accessible resource serving as the foundation for her growing enterprise.
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