Fleurals Branding
FLEURALS FLOWER BOUTIQUE & DELIVERY
Embedded Files
When Nina first approached me, she was looking for a simple logo to represent her budding floral business. What began as a modest design project blossomed into something much more significant when she decided to open a brick-and-mortar shop in Houston.
ART DIRECTION • DESIGN
As Fleurals expanded from concept to physical storefront, Nina needed comprehensive branding that would resonate with her diverse clientele across the city. This evolution required thoughtful development of every visual element.
As Fleurals expanded from concept to physical storefront, Nina needed comprehensive branding that would resonate with her diverse clientele across the city. This evolution required thoughtful development of every visual element.
Carefully selected typography balanced elegance with readability to a cohesive color palette inspired by her signature floral arrangements.
Carefully selected typography balanced elegance with readability to a cohesive color palette inspired by her signature floral arrangements.
We crafted a consistent style voice that would carry through her website, social media, and in-person customer communications, ensuring that every touchpoint reflected the warmth and creativity of Nina's approach to floristry.
We crafted a consistent style voice that would carry through her website, social media, and in-person customer communications, ensuring that every touchpoint reflected the warmth and creativity of Nina's approach to floristry.
Click to view website
Seeing her passion for floristry and the potential of her business, I expanded our collaboration beyond the initial scope. This partnership perfectly exemplifies how thoughtful design can evolve alongside a business's journey, culminating in a complete style guide that neatly packages all branding elements into an easily accessible resource serving as the foundation for her growing enterprise.
Seeing her passion for floristry and the potential of her business, I expanded our collaboration beyond the initial scope. This partnership perfectly exemplifies how thoughtful design can evolve alongside a business's journey, culminating in a complete style guide that neatly packages all branding elements into an easily accessible resource serving as the foundation for her growing enterprise.
Page updated
Google Sites
Report abuse